Are you constantly wondering how you can create sold-out launch offers?
I’m telling you, there is SO much energy and excitement when it comes to launching and creating your own offers! I’m sure all my entrepreneurs know exactly what I’m talking about. If you are someone who is having trouble or just not sure why their launches aren’t sold out, there are plenty of steps you can take that is going to change that. It’s time you start making your launch process A LOT less difficult, girl.
Live launching is your best friend.
One of the main reasons why live launching is amazing is because of the REVENUE! Launching seriously helps build a consistent and steady income. For me, the majority of my monthly revenue comes from my launches and cash injections from those launches.
Another amazing reason launching is so great is because it validates your offer with your market. What this means is that the launch is going to help you get feedback and allow you to turn evergreen and stay relevant! Staying relevant and up to date in your industry is one of the most important things you can do for your biz.
The third thing that live launching helps with is brand awareness. You can NEVER have too much brand awareness. When you’re launching, you have to be super visible and get the most attention to your brand or product. I know, I know, it’s not as easy as it sounds…but I promise live launching is going to help immensely when it comes to growing awareness towards your product and business!
The final reason live launching is such a good tool is because of the lead generations. What you want to do is set up specific generation strategies WAY before your live launch. Let me explain… This will help you draw in the right people who are ACTUALLY willing to buy. (Which is the goal, right?) This is going to help you naturally increase brand awareness and your lead generations as well. That’s a win-win right there sis!
Make sure you are always warming up your audience.
Having a warm audience is going to give your launch a much bigger chance of a sold out launch. Warming and prepping your audience is probably one of the MOST important factors to having a smooth and successful launch!
You’re probably wondering now, “Okay great Amanda. But HOW do I do this?” Here’s how. Content is the main way that you can prime your audience and begin to take potential clients on a journey. So, be very intentional about where you put your time and energy when it comes to creating content. Simply engaging on Instagram is definitely not a good way to spend your time. Instead, engage and be INTENTIONAL about the people you are meeting and building relationships with.
You have to build relationships and market yourself correctly! When you can track your leads, you can be waaaay more intentional with your conversations by keeping notes of your potential client’s pain points.
During this “warming phase”, you also have to be building awareness! No matter how many launches you’ve had, you can never build too much awareness. Everyday there is an overload of information to consume online. So what makes YOU stand out?
You need to make sure that months before your launch, you are talking about it, promoting it, and showing your offers in a very subtle way. Be super strategic about your content marketing! That content needs to nurture your clients’ needs and make them fall in love with you and what you’re launching.
Always have an aligned offer and plan ahead of time.
With any good program comes an aligned offer! But…it’s not all about having a good offer. It’s about making sure that the offer is aligned with your audience so that they see the value. This can take some trial and error because you want to make sure it aligns with your audience’s niche.
It doesn’t have to be perfect so be patient with yourself as you grow your offer and remember that long-term vision! When you have everything planned ahead of time, you won’t feel as overwhelmed and burned out during your launch.
Here’s a tip: Map out your entire launch timeline and all the little details that go into the launch. Create and batch content ahead of time so that you have space to plan and prepare.
Using social proof and energy to have a sold-out launch.
Social proof is all about priming your audiences’ minds and setting them up for what you have planned. You can do this by showing previews weeks and months before you launch. That way, when you go into launch mode, your audience isn’t shocked and they have a natural reaction, which by the way is the BEST type of reaction.
If you show social proof constantly, it’s going to sink into your followers’ minds and chances are that they’ll be able to understand your product and service on a whole different level!
When it comes to a sold out launch, your energy is everythingggg! Pre-launch is all about strategy and intention but the launch is all about reading the room and having positive energy. Seriously, no audience wants to interact with someone who is giving off negative vibes. (Go away negative Nancy!)
Your energy during a launch will either make or break the offer. Energy is what has made some of my launches skyrocket and some of my launches not. You need to be channeling high-level energy for your audience because they’re going to feel it. I promise you. They are going to be drawn to whatever energy you are giving. Want a positive outcome? Then give off positive energy. Want a negative outcome? Give off negative energy. Be sure to tap into your positive side so that you can have an awesome launch and close your sales like the BOSS you are.
If you or someone you know is trying to scale their business and grow their launches, be sure to reflect on this post and start planning NOW! It’s never too early. I hope you use these tips to create impactful launches surrounded by positive energy.